日本語 Sony is opening up its PlayStation 3 platform to allow brands to advertise on the medium. The deal could be worth $100 million over three years to Sony Computer Entertainment America, Foster City, Calif.
….An advantage to in-game advertising on PS3 is that the ads can be updated and adjusted in real time. The advertising also enhances the gaming experience, according to one study. In-game ad firm Massive, New York, conducted a survey on in-game ads among 30 Xbox 360 clients and concluded that “an average of 70 percent of gamers agreed with statements that the dynamic in-game ads contributed to realism, fit the games in which they were served and looked cool.”
Adweek.com: In-Game Ads Head to PlayStation 3
http://www.adweek.com/aw/content_display/news/digital/e3id5e31ff62023deed3ab12464f3c6a20a
Sony has announced the introduction of dynamic in-game advertising on its PlayStation 3 console, opening up what is expected to be a significant new revenue stream for publishers and advertising networks.
The launch of online technology that allows advertising billboards and displays in games to be refreshed, rather than remain fixed, will make gaming more like television – advertisers will be able to run more up-to-date campaigns and spread them across a range of titles.
Nintendo has yet to announce plans for in-game advertising on its Wii console.
Business Standard: New generation ads for Sony PS3
http://www.business-standard.com/common/news_article.php?leftnm=8&subLeft=2&chklogin=N&autono=325268&tab=r
